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Search EnginesThere is absolutely no way to understate the importance of search engines in web site promotions. A search engine at the most simplistic view is a database of Internet addresses with a web interface to search that database. Search engines are owned and operated by different entities and therefore if you |
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submit to one engine that does not necessarily mean you will appear on another. There are basically three types of search engines from a marketing perspective: standard search engines, directory based engines, and pay-per-click engines. The standard search engines are databases that rely on public submission of web sites and then the search engine scans all of the web pages at the given site for keywords; Google is an example of a standard search engine. Directory-based search engines are massive directory listings where humans add addresses to categories; Yahoo is an example of a directory based search engine. Pay-per-click search engines look and feel like a standard search engine from the user's perspective but here advertisers rather than site content determine listing placement; Overture is an example of a pay-per-click search engine. The process and cost of getting onto these search engines varies greatly. With standard search engines you typically go to the search engine site and then choose to submit a site. There is usually no cost for this, and the search engine will scan your site within the next few weeks. To get onto a directory based search you will most likely have to pay the company a fee to be included and then wait 2-4 weeks for placement. To have your web site listed on the pay-per-click search engines all you have to do is pay the search engine some money and you will be typically listed within several hours. For a more in depth look at search engines try Spider Food. | |
